Institutional research

The distributing company for the 2005 horror remake 'The Amityville Horror' is Metro-Goldwyn-Mayer (MGM). This company has distributed many films of different genres and for different audiences.
They have been the distributor for the whole of the James Bond franchise. This is a completely different genre to 'The Amityville Horror' with a total contrast in audience. The 007 films are in the action movie genre.they are targeted at a mainly male audience, although according to the Pearl & Dean website, the female audience rate is at 39%. The age for the audience ranges from about 7 years to 45+ years. These films have been highly successful and the estimated box office is £50,000,000 just for the latest instalment 'Skyfall'.



Another film MGM distributed was the 2006 remake of 'The Pink Panther.' This was a comedy adventure starring Steve Martin. The target audience for this film was mainly males (at 61% according to Pearl & Dean) aged 12-45+ years old. The female audience for 'The Pink Panther' stands at 39% for the same age range.
The estimated box office is 10 times less than 'Skyfall' at £5000000.













One of the distributing companies for 'House of Wax' is Warner Bros. This company has distributed many films, like MGM.  Also, like MGM, Warner Bros. have distributed a multimillion pound franchise. This was the Harry Potter series with an estimated box office at over £301,000,000 for the whole series.

These films are targeted at fantasy film fans. According to the Pearl & Dean website, the films have been mainly seen by a female audience, although it has been well received by the male audience.

Another film distributed by Warner bros. is the musical Rock of Ages. The box office for this musical is about £10,00,000. It is targeted mainly at the female audience at 70% according to the Pearl & Dean website. Most of the female audience is aged 15-24.