amended final product

Audience Profile

The target audience for my film is mainly males aged 15-21. This is because, in my audience research, the main target audience for films like this one is males aged between 15 and 21.

However, in recent years more and more females are enjoying the horror genre more than rom-coms and tragedies. And although these two genres are still popular with the female audiences, horror  has increased in the amount of teenage girls watching them. 

Statistics for the male audience who will be interested in my film.
These statistics are based on statistics found on my audience research and is also based upon future viewings.

About 60% of my female audience would be aged 15-20. Similar to my male audience, 20% would be aged 21-30. About 7% would be 31-40 and 3% would be 41+.

Costumes

This would be similar to the dress that my main protagonist would be wearing in the original opening to my film. It would have been a sophisticated black dress, not necessarily with a single strap.

This will be worn through the whole of the film by the main character and gradually it would get ripped and have tears in. Hopefully it would create a juxtaposition between  how she is seen to the audience at the start of the film and how the audience sees her at the end.

This is similar to what the dress would look like at the end of the film. As you can see, it has noticeable rips and tears to it and is not as pristine and sophisticated as the original dress worn at the beginning.
I feel that the contrast between a pristine outfit and the ripped outfit is kind of a cliché in the horror genre. However, I believe that it is a classic cliché.

Institutional research

The distributing company for the 2005 horror remake 'The Amityville Horror' is Metro-Goldwyn-Mayer (MGM). This company has distributed many films of different genres and for different audiences.
They have been the distributor for the whole of the James Bond franchise. This is a completely different genre to 'The Amityville Horror' with a total contrast in audience. The 007 films are in the action movie genre.they are targeted at a mainly male audience, although according to the Pearl & Dean website, the female audience rate is at 39%. The age for the audience ranges from about 7 years to 45+ years. These films have been highly successful and the estimated box office is £50,000,000 just for the latest instalment 'Skyfall'.



Another film MGM distributed was the 2006 remake of 'The Pink Panther.' This was a comedy adventure starring Steve Martin. The target audience for this film was mainly males (at 61% according to Pearl & Dean) aged 12-45+ years old. The female audience for 'The Pink Panther' stands at 39% for the same age range.
The estimated box office is 10 times less than 'Skyfall' at £5000000.













One of the distributing companies for 'House of Wax' is Warner Bros. This company has distributed many films, like MGM.  Also, like MGM, Warner Bros. have distributed a multimillion pound franchise. This was the Harry Potter series with an estimated box office at over £301,000,000 for the whole series.

These films are targeted at fantasy film fans. According to the Pearl & Dean website, the films have been mainly seen by a female audience, although it has been well received by the male audience.

Another film distributed by Warner bros. is the musical Rock of Ages. The box office for this musical is about £10,00,000. It is targeted mainly at the female audience at 70% according to the Pearl & Dean website. Most of the female audience is aged 15-24.